When we think about gaming, it's not just video games anymore. It's everything from graphics cards -- AMD, NVIDIA, and Intel -- to streaming to in-game purchases. Today, 45% of U.S. gamers are women. The average age of a gamer is 34. And the average household has two gamers. In fact, women represented around 65% of the total mobile gaming population and were observed to spend more on in-game purchases than male gamers.
Millennials became the largest generation in 2016. In 2021, they'll hit their peak purchasing power and will be the prime gaming demographic.
Now let's talk numbers. U.S. video game spending increased 30% in Q1 2021. Gamers downloaded around a billion titles every week in the quarter, up 15% year over year with games such as Among Us, Nintendo's Animal Crossing: New Horizons, and Call of Duty: Black Ops Cold War among the best-selling and most-played games for the quarter. Google Play game downloads grew 20% year over year to 11 billion, while total consumer spend on gaming hit $22 billion. iOS gamers spent the most at $13 billion, up 30% year over year, while gamers spent $9 billion on Google Play, up 35%.
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